Tagged “newsletters”

  1. Writing for humans, by humans

    In truth, one reason I enjoy writing these newsletter so much is because they land in your email inbox, sorted by date and time, with my name as the sender. This takes enormous pressure off writing a damned title that is SEO friendly and clicky…Sure, writers must hustle relentlessly to promote their newsletter to potential subscribers, but they do not have to play the exhausting game of ‘can I make you click’ for each post…

    — Anne Trubeck, Notes from a Small Press - Amazon Is Changing How We Write

    A ‘captive’ audience of willing—paying, even!—subscribers means there is less pressure to play the SEO game. This doesn’t mean titles, subject lines, and headings don’t have to be well written, just that they don’t have to be keyword-stuffed—written for humans, not The Algorithm.

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